Оптимізація бізнес-процесів торговельних підприємств

Abstract

The article focuses on optimization of business process at commercial enterprises.The analysis of development trends in retail business of Ukraine allowsunderlining the promising outlook of the business. However, such a high level of the business’s economic attractiveness imposes on commercial enterprises the need to look for some ingeniousmethods of their competitive growth. One of those methods lies in optimizing the system of business process management. On the basis of extant approaches to classification of business processes at commercial enterprises and with respect tothe nature of this business the article singles out the basic and auxiliary business processes of traders: marketing research of business environment, determining the product portfolio and pricing policy, building warehousing and product delivery systems, managing sales activity, advertising and sales promotion (determining and justifying sales incentives), personnel policy, innovation activity including introduction of advanced IT solutions, commodity circulation control. The article concludes that innovative information technology is taking center stage in the process of optimizing the system of business process management. Introduction of advanced IT solutions not only helps to reduce the costs and resource consumption of an enterprise, but also facilitatesaccurateregulation of its business processes, thus allowing minimizingthe intervention of the concerned parties. In this context the following systems may be applied as the principle instruments of optimization of business-processes: Management by Objectives, Key Performance Indicators, Sales Force Automation, Customer Relationship Management System.