The consuming tendencies of qualitative dairy products on ukrainian and foreign markets

Abstract

The producing processing and consuming tendencies of qualitative milk and dairy products in Ukraine and world are reviewed in the article. The concept of quality, identification and falsification of dairy products on the domestic and foreign markets is opened, the place of the identifying examination during the research of product’s congruity degree, which is especially urgent in modern conditions of running a business is shown. The urgency of the stated in the article material is determined by rather tough conditions of dairy industry’s development, when the level of milk and dairy products consuming is decreasing. The reason of such phenomena is the decreasing of a real purchasing power including possibilities of population to pay from their market basket the part of expenses on milk and dairy products caused by price increasing for food in 2010 year almost on 40% in Ukraine. While in separate countries the price increasing for dairy products fluctuates today from 30–100% that still more emphasizes the consuming problem of vital, irreplaceable in food allowance dairy products. It strengthens the range of problems towards availability on the world’s market of a great amount of low-quality, falsified products, as well as a deficit of high-quality raw material base in most countries, in particular in Ukraine as well.