Будь ласка, використовуйте цей ідентифікатор, щоб цитувати або посилатися на цей матеріал: http://dspace.wunu.edu.ua/handle/316497/23270
Назва: THE PERFORMANCE AUDIT OF A CORPORATE WEBSITE AS A TOOL FOR ITS INTERNET MARKETING STRATEGYTHE PERFORMANCE AUDIT OF A CORPORATE WEBSITE AS A TOOL FOR ITS INTERNET MARKETING STRATEGY
Автори: Sachenko, Svitlana
Golyash, Iryna
Panasiuk, Valentina
Ключові слова: audit, corporate website, strategic goals, efficiency, key indicators.
Дата публікації: 30-вер-2017
Видавництво: EUREKA: Social and Humanities
Бібліографічний опис: Cox, J., Dale, B. G. (2002). Key quality factors in Web site design and use: an examination. International Journal of Quality & Reliability Management, 19 (7), 862–888. doi: 10.1108/02656710210434784 [2] Flanagin, A. J., Metzger, M. J. (2007). The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information. New Media & Society, 9 (2), 319–342. doi: 10.1177/1461444807075015 [3] Kursan, I., Mihiс, M. (2010). Business intelligence: The role of the internet in marketing research and business decision-making. Management: Journal of Contemporary Management Issues, 15 (1), 69–86. [4] Gide, E., Riad Shams, S. M. (2011). The role of web-based promotion on the development of a relationship marketing model to enable sustainable growth. Procedia Computer Science, 3, 1060–1073. doi: 10.1016/j.procs.2010.12.174 [5] Pastore, S. (2012). The Role of Open Web Standards for Website Development Adhering to the One Web Vision. International Journal of Engineering and Technology, 2 (11), 1824–1834. [6] Golyash, I., Galushka, N. (2008). The Concept of Marketing Audit: Problems of Theory and Practice. Journal of European Economy, 3, 290–297. [7] Golyash, I. (2009). Issues Regarding Implementation of Computer Information Technologies into Auditing Practices. IEEE International Workshop on Intelligent Data Acquisition and Advanced Computing Systems: Technology and Applications, 597–600.
Серія/номер: 5;
Короткий огляд (реферат): The paper discusses the issues of ensuring a performance of the corporate website that, therefore, facilitates the fulfillment of the strategic development goals of the enterprise. The efficiency of the audit for improving the online business management mechanisms is justified. The organizational and methodological peculiarities of the performance audit of the corporate website are reviewed. The usefulness of quantitative indicators received via analytical online-services is determined, and their applicability in the performance audit of the corporate website is confirmed. A special attention is drawn to the possibility of transforming quantitative indicators into the data necessary for the decision-making. The article suggests the use of the key performance indicators of the corporate website calculated on the basis of the numerical value of the quantitative indicators. Based on the clustering method, the ratio between the key indicators of the corporate website performance and the development goals of the enterprise is defined thereby making the objectives of the enterprise tangible and understandable for its management staff. It is claimed that the audit results encourage achieving the desired enterprise performance rates as well as fulfilling its strategic development goals.
URI (Уніфікований ідентифікатор ресурсу): http://dspace.tneu.edu.ua/handle/316497/23270
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