Будь ласка, використовуйте цей ідентифікатор, щоб цитувати або посилатися на цей матеріал:
http://dspace.wunu.edu.ua/handle/316497/31480
Повний запис метаданих
Поле DC | Значення | Мова |
---|---|---|
dc.contributor.author | Pushkar, Oleksandr | - |
dc.contributor.author | Kurbatova, Yuliia | - |
dc.date.accessioned | 2018-10-05T11:46:16Z | - |
dc.date.available | 2018-10-05T11:46:16Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Pushkar, О. Formation of the Advanced Multimedia Product Perception Model Based on Convergence of Face-to-Face and Screen-to-Screen Approaches [Text] / Oleksandr Pushkar, Yuliia Kurbatova // Journal of european economy. - 2018. - Vol. 17, № 1. - P. 129-141. | uk_UA |
dc.identifier.uri | http://dspace.tneu.edu.ua/handle/316497/31480 | - |
dc.description.abstract | The article deals with the approach to developing an advertising multimedia product for the promotion or sale of goods or services. Under the advertising product is an advertising video, an interactive commercial, 3-D advertising, virtual and augmented reality, an online store. Based on the analogy method, a diagram of the process of perceiving the advertising multimedia product by the user is presented. The use of the hybrid approach of customer development for updating the multimedia product and taking into account the virtual values of users is sub- stantiated. Developed scenarios for the development of a multimedia product, depending on the results of achieving the planned goals. The sequence of multimedia product development is proposed based on the convergence of face-to-face and screen-to-screen approaches. | uk_UA |
dc.publisher | TNEU | uk_UA |
dc.subject | Multimedia product | uk_UA |
dc.subject | perception | uk_UA |
dc.subject | virtual values | uk_UA |
dc.subject | face-to-face | uk_UA |
dc.subject | screen-to-screen | uk_UA |
dc.title | Formation of the Advanced Multimedia Product Perception Model Based on Convergence of Face-to-Face and Screen-to-Screen Approaches | uk_UA |
dc.type | Article | uk_UA |
Розташовується у зібраннях: | Журнал європейської економіки Том 17 (№1) Березень 2018 |
Файли цього матеріалу:
Файл | Опис | Розмір | Формат | |
---|---|---|---|---|
Pushkar.pdf | 174.19 kB | Adobe PDF | Переглянути/Відкрити |
Усі матеріали в архіві електронних ресурсів захищені авторським правом, всі права збережені.