Маркетингові інструменти на В2С ринку товарів і послуг

Abstract

This article focuses on the issues of the theory and practice of using marketing tools at the B2C market and the possibilities of their successful "personalized" implementation. The effectiveness of using such tools as: Cause Marketing, Word of Mouth Advertising, Direct Selling, Cobranding and Affinity Marketing, Earned Media, Internet marketing and Point-of-Purchase marketing was analyzed.