Targeting as One of the Types of Strategic Advertisement
| dc.contributor.author | Karas, Olena | |
| dc.date.accessioned | 2017-02-14T12:07:42Z | |
| dc.date.available | 2017-02-14T12:07:42Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | The conception of targeting is opened in the article. The tasks which resolve by targeting are characterized. The using of targeting as one of Internet advertising method is proposed. | uk_UA |
| dc.identifier.citation | Karas, O. Targeting as One of the Types of Strategic Advertisement [Text] / Olena Karas // Journal of european economy. - 2014. - Vol. 13, № 3. - P. 318-326. | uk_UA |
| dc.identifier.uri | http://dspace.tneu.edu.ua/handle/316497/12866 | |
| dc.publisher | TNEU | uk_UA |
| dc.subject | targeting | uk_UA |
| dc.subject | advertisement | uk_UA |
| dc.subject | segmentation | uk_UA |
| dc.subject | marketing | uk_UA |
| dc.subject | target market | uk_UA |
| dc.title | Targeting as One of the Types of Strategic Advertisement | uk_UA |
| dc.type | Article | uk_UA |