Analytical approaches to strategic business management

Abstract

The article explains scientific and theoretical approaches to determining the value of the enterprise in the system of value-based management. The article examines the necessity of using internal fundamental value of the company’s potential as a criterion for selecting alternative strategies as well as defines parameters and factors of its growth. The article specifies the meaning of internal fundamental value of the company’s potential in the formation of the business market value. The development of the methodological tools of strategic economic efficiency evaluation is critically analyzed. Innovative methods of strategic management are systematized as well as their role in the formation of internal fundamental value of the company’s potential is detailed, methods aimed at evaluating the cost and methods that lead to its creation are discussed. The article explains the priority of using the balance management concept in order to improve manageability of the company and its internal fundamental value. Moreover, the relationship between strategic management and key performance indicators are shown as well as reasonable requirements for its formation.