ANALYSIS OF THE INTERNATIONAL AND DOMESTIC MARKETING COMMUNICATION SYSTEMS

Abstract

In the work, scientific approach to the definition of methodological bases and implementation of communication systems of the international marketing in Ukraine is offered; problems of the functioning of administrative mechanism of the international system of communication marketing as a way of ensuring economic interests domestic business entities in the conditions of an intensification of globalization processes in the modern world are investigated. Development of the international marketing activity of domestic enterprises in terms of internationalization of the economic activity is analysed. The main directions of stimulation activity in the international business environment are defined, the total amount of the advertising market of Ukraine is characterized, and it is predicted positive dynamics on its expansion. Expansion of competences of the advertising intermediary of the international space that acts as a necessary condition of successful promotion of business in an economically alien and mainly unfamiliar marketing environment is identified