CURRENT CHALLENGES FOR NON-PROFIT ORGANIZATIONS IN THE FIELDS OF EDUCATION AND RESEARCH OF UKRAINE

Abstract

The article raises a problem of developing non-profit organizations in the spheres of education and research under the conditions of increased competition. Current factors and tendencies of the development of the spheres of education and research have been studied. They have been viewed through European, world and Ukrainian perspectives. It has been revealed that modern trends of education and work market in Eastern Europe and Ukraine are similar; however, in Ukraine they have their own specificity. Among the most influential challenges for non-profit organizations in the spheres of education and research in Ukraine are the following: financial, demographic, market, globalization and technological. These challenges affect to various degrees different levels of education in Ukraine. In the context of current challenges there has been identified the problem of imbalance between the scope and funding, the problem of low quality of higher education, as well as the problem of structural imbalance between demand for labor and its supply in Ukraine. The article outlines the areas of marketing of education and research spheres of Ukraine: increased market orientation of non-profit education and research, market development, effective marketing management in order to improve the quality of education.