Tools of mathematical modelling in strategic enterprise management

Abstract

The development of Ukraine’s market economy is a highly complex and protracted process. The unpredictable dynamics of the market hinder the successful operation and development of modern enterprises. In such conditions, strategic management within the enterprise plays a key role. It is becoming increasingly important for Ukrainian enterprises, which are facing fierce competition, both amongst themselves and with foreign corporations. Strategic management is the set of actions and decisions taken by senior management that lead to the development of specific strategies designed to ensure the fulfilment of the organisation’s mission and the achievement of its long-term goals. Strategic management provides a methodological framework for developing management decisions focused on taking proactive measures to address the challenges facing the organisation. The development of strategic management requires the design and implementation of appropriate tools that enable, firstly, the translation of objectives and strategies into specific tasks for the company’s departments and employees; and secondly, the introduction of monitoring and adjustment tools into departmental operations that are linked to the company’s strategic objectives.