Investigation of the relationship marketing conception in the international market

Abstract

The relationship marketing is considered. It provides the directness of the firm’s marketing activity on the determination of long-term functional, preferred relationships both with the workers of the firm and potential customers (consumers). The interrelations marketing conceptions in the international market are defined. The content and structure of promotion functions and principles of the enterprise’s personnel is showed. They are: economic, social and moral. The model of using of consumer satisfaction, quality of goods and index of satisfaction of consumer expectations of its using is proved.