Competitors’ analyses in digital business environment.
| dc.contributor.author | Підгурська, Ірена Андріївна | |
| dc.contributor.author | Легкий, Олег Андрійович | |
| dc.date.accessioned | 2020-01-22T21:00:37Z | |
| dc.date.available | 2020-01-22T21:00:37Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Main components of competitive analysis in digital marketing were investigated, strategic preconditions for doing business in digital environment were determined, competitive analysis prerequisites of competitors' activities in digital dimension were identified, basic classification of competitive analysis in the Internet was proposed, main categories of expert competitive analysis were defined and analyzed in the article. | uk_UA |
| dc.identifier.uri | http://dspace.tneu.edu.ua/handle/316497/36720 | |
| dc.language.iso | en | uk_UA |
| dc.publisher | Економіка та суспільство | uk_UA |
| dc.relation.ispartofseries | №19;10.32782/2524-0072/2018-19-85 | |
| dc.subject | competitive analysis, competitive intelligence, benchmarking, digital marketing, internet marketing | uk_UA |
| dc.title | Competitors’ analyses in digital business environment. | uk_UA |
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