Information as Energy Factor of Global Competitive Capacity of International Corporations

Abstract

It is corroborated that the categories of «information», «energy», «entropy» and negentropy (negative entropy) could be used in the process of mechanism creation for managing the international competitive capacities of companies in the condition of globalization. The logic is explained of adaptive and bifurcation evolution mechanisms application to ensure the competitiveness of an international corporation. The role of information resource is defined in holding homeostasis and ensure metabolism of economic system. The matter of competitive status of the company is revealed as its attractive aim that changes its coordinates in spacious and temporal dimension. The availability of correlation is established between the rate of information adjustment, synergy and competitive capacity of an international company. The pattern is offered of strategy transformation of international competitiveness on the basis of information homeostasis control, minimization of entropy, and reaching global synergy.