Pragmatics of financial decisions in the context of global economic conflicts.

Abstract

In the context of a large-scale war, the financial protection of Ukrainians, given the expected scale of financial risks, requires financial decisions taking into account the postulates of the theory of global economic conflicts. Falling economic activity has reduced demand for financial sector services. This has a negative impact on the income of businesses and individuals, and thus affects the quality of banks' loan portfolios. The national financial system during the war continues to function stably and citizens have the opportunity to meet their financial needs. The issue of making financial decisions in places where active hostilities are taking place or in territories that are temporarily not controlled by the Ukrainian authorities deserves special attention. Banks and other financial institutions need to adapt their products to their needs in order to provide consumers with financial instruments that will enable them to manage existing risks and take advantage of development opportunities.