Methodological and Applied Aspects of the Implementation of Strategic-Oriented Management of Intangible Assets of the Industrial Company
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ТNEU
Abstract
This paper summarizes the practice of intangible assets, defined conditions of their creation and management. A concept of a subsystem strategic-oriented management of intangible assets, which includes targeted instruction, methods development and efficient use of intangible assets and tools of management strategies intangible assets of various types, is proposed.
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Melnyk, O. Methodological and Applied Aspects of the Implementation of Strategic-Oriented Management of Intangible Assets of the Industrial Company [Text] / Oksana Melnyk // Journal of european economy. - 2013. - Vol. 12, № 4. - Р. 498-505.