Analysis of marketing communication actions in human trafficking prevention

Abstract

A part of research results concerning the state of affairs in implementing the Convention on Action against Trafficking in Human Beings in Ukraine, initiated by All Ukrainian NGO Coalition for Combating Trafficking in Human Beings, in which author took part and prepared the analyst report, and also her own researches are presented in the paper. Some shortcomings in the communication process between governmental authorities and target market have been found out during carrying out the research. The marketing communication measures implemented and planned for implementation by government authorities are analyzed in the paper. On the basis of research results and conclusions some recommendations are offered in the paper.