Viral marketing at the international market of banking services

Abstract

The essence of viral marketing as an «effective mean of procucts’ merchandising at the market» is considered. Viral banking marketing is an activity which is based on the promotion of consumers to the effective transfer of marketing massage to other persons aimed at increase of identification of banking products at the market and carrying out truth information concerning the credit institution. The principles of viral marketing in the system of confidential information at the international market of banking services towards involvement of additional financial material and human resources for the work of credit institutions and realization of their projects are defined. The procedure of usage of deposit policy of foreign bank aimed at identification of banking institutions and banking products at the market is shown.