Information and Communication Problems of Domestic Business Globalization

Abstract

The purpose of this research is to develop methodologies for the study of globalization of business in general and its separate aspects related to strategic marketing decisions on foreign markets and information and communication globalization of domestic business. Subject of research are theoretical foundations, methodological and applied issues of system development activities of the marketing mix as a tool for the revitalization of Ukrainian enterprises in international business. The object of research is the process of formation and development of marketing activities and business entities on the global commodity markets.