Information Support of International Information Support of International Marketing Strategies in the Corporate Segment of Sustainable Development.

Abstract

The European direction of Ukraine's economic development requires the application of modern methodology of international marketing to implement the principles of corporate sustainable development. The methodology of international marketing in the context of corporate sustainable development is oriented towards creating and implementing strategies that contribute to supporting sustainable economic growth, social responsibility, and environmental balance in the enterprise's activities on international markets. The main aspects of international marketing methodology in this context include: firstly, assessing the sustainability of production and marketing practices, which involves determining the company's impact on the environment, social aspects, and economic stability to ensure adaptability to sustainable development requirements. Secondly, integrating principles of sustainable development into marketing strategies entails developing and implementing products that consider environmental and social requirements, as well as promoting efficient resource utilization and natural system restoration. Thirdly, information provision and the development of measurement systems are crucial for assessing the sustainability of marketing initiatives and publicly reporting on the achieved results in the field of corporate sustainable development.