Trademarks Management: Struggle Against Parasitism
| dc.contributor.author | Stepanenko, Sergiy | |
| dc.date.accessioned | 2017-02-03T11:27:06Z | |
| dc.date.available | 2017-02-03T11:27:06Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | Essence and forms of ambush marketing as display of unethical competition and its effects on the authentic firm have been determined in the article. The author of the article has also defined directions of multipronged resistance to parasitism and has revealed its contents. Administrative-judicial and legal protection of trademark rights, which were outraged, have been proven in the article. | uk_UA |
| dc.identifier.citation | Stepanenko, S. Trademarks Management: Struggle Against Parasitism [Text] / Sergiy Stepanenko // Journal of european economy. - 2014. - Vol. 13, № 1. - P. 80-93. | uk_UA |
| dc.identifier.uri | http://dspace.tneu.edu.ua/handle/316497/11369 | |
| dc.publisher | TNEU | uk_UA |
| dc.subject | intellectual property | uk_UA |
| dc.subject | trade designations | uk_UA |
| dc.subject | commercial symbols | uk_UA |
| dc.subject | trademark | uk_UA |
| dc.subject | brand | uk_UA |
| dc.subject | unethical competition | uk_UA |
| dc.subject | ambush marketing | uk_UA |
| dc.subject | administrative and legal protection of intellectual property rights | uk_UA |
| dc.subject | Antimonopoly Committee of Ukraine | uk_UA |
| dc.subject | judicial protection of intellectual property rights | uk_UA |
| dc.title | Trademarks Management: Struggle Against Parasitism | uk_UA |
| dc.type | Article | uk_UA |