Means of marketing communications for making the image of Ukraine in the world tourist market
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TNEU
Abstract
The image of Ukraine in the world tourist market is studied, and the instruments of communication policy are determined for its improvement.
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Zaiachkovska, Н. Means of marketing communications for making the image of Ukraine in the world tourist market [Text] / Halyna Zaiachkovska // Journal of european economy. - 2011. - Vol. 10, № 2. - P. 175-181.