Means of marketing communications for making the image of Ukraine in the world tourist market
| dc.contributor.author | Zaiachkovska, Halyna | |
| dc.date.accessioned | 2017-07-13T08:27:40Z | |
| dc.date.available | 2017-07-13T08:27:40Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | The image of Ukraine in the world tourist market is studied, and the instruments of communication policy are determined for its improvement. | uk_UA |
| dc.identifier.citation | Zaiachkovska, Н. Means of marketing communications for making the image of Ukraine in the world tourist market [Text] / Halyna Zaiachkovska // Journal of european economy. - 2011. - Vol. 10, № 2. - P. 175-181. | uk_UA |
| dc.identifier.uri | http://dspace.tneu.edu.ua/handle/316497/21859 | |
| dc.publisher | TNEU | uk_UA |
| dc.subject | Image | uk_UA |
| dc.subject | tourist image of Ukraine | uk_UA |
| dc.subject | marketing communications | uk_UA |
| dc.subject | advertisement | uk_UA |
| dc.subject | tourist exhibitions | uk_UA |
| dc.subject | PR – activity | uk_UA |
| dc.title | Means of marketing communications for making the image of Ukraine in the world tourist market | uk_UA |
| dc.type | Article | uk_UA |