Social media monetization in global informational environment
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TNEU
Abstract
The article deals with the problem of social media monetization, provides a ROI measurement scheme and a general model for monetization of social media.
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Sohatska, О. Social media monetization in global informational environment [Text] / Olena Sohatska, Taras Oleksyn // Journal of european economy. - 2012. - Vol. 11, № 1. - P. 99-108.