Social media monetization in global informational environment
| dc.contributor.author | Sohatska, Olena | |
| dc.contributor.author | Oleksyn, Taras | |
| dc.date.accessioned | 2017-05-26T11:18:22Z | |
| dc.date.available | 2017-05-26T11:18:22Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | The article deals with the problem of social media monetization, provides a ROI measurement scheme and a general model for monetization of social media. | uk_UA |
| dc.identifier.citation | Sohatska, О. Social media monetization in global informational environment [Text] / Olena Sohatska, Taras Oleksyn // Journal of european economy. - 2012. - Vol. 11, № 1. - P. 99-108. | uk_UA |
| dc.identifier.uri | http://dspace.tneu.edu.ua/handle/316497/20220 | |
| dc.publisher | TNEU | uk_UA |
| dc.subject | Monetization | uk_UA |
| dc.subject | monetization channels | uk_UA |
| dc.subject | the return on investment (return on investment, ROI) | uk_UA |
| dc.subject | social media | uk_UA |
| dc.subject | social networking | uk_UA |
| dc.subject | social media marketing | uk_UA |
| dc.subject | ROI measurement scheme | uk_UA |
| dc.subject | monetization model | uk_UA |
| dc.title | Social media monetization in global informational environment | uk_UA |
| dc.type | Article | uk_UA |